The best post answers a question someone actually asked. IntentHunter surfaces the recommendation requests and category-pain threads on Reddit and Hacker News where people describe the problem in their own words, scores each one 0-100, and says in one line why it matched, so your next post writes itself from real demand.
The calendar fills with topics that sound right in a planning doc. The post ships, engagement is flat, and nobody can say why. Without real audience pain as the input, you are guessing, and the feed knows it.
A keyword tool hands you "best CRM," and now you are competing with HubSpot for a term nobody asked in those words. A post built from a specific thread answers a question a real person is actively typing into a search bar.
Scroll five subreddits for usable post ideas and most of what you find is off-topic, flat, or already answered. You want the threads scored and the reason they matched, not the raw firehose.
Scored signals include the original thread context: people describing the problem in their own language. Use that phrasing to shape posts that sound closer to the market.
The "category pain" intent type surfaces threads where users vent about your space without naming any specific product. Useful fuel for category-defining angles ("here's what's broken about X tools in 2026") that don't require a vendor pitch.
Threads where someone asks "what's the best tool for X" show how your audience phrases the search. Use that language to shape a more relevant post.
A single scored thread can become a blog idea, social post, product note, sales note, or customer-research snippet, same source pain, adapted to the channel.
The more specific the category, the more relevant the scoring.
Both intent types double as content fuel: category pain for opinion pieces, recommendation requests for buying-guide angles.
Quote (or paraphrase) the original ask, answer it the way you wish someone had answered it for you, and cross-post wherever your audience reads.
Create a project, pick your sources, and see what your market is already asking for.
