Use case

Competitive intel from your competitors' customers.

IntentHunter gives founders a lightweight way to watch public competitor conversations (complaints, switching reasons, pricing reactions) and use that signal to sharpen positioning, prioritize product questions, and find conversations worth replying.

Why this matters

What's actually happening today

Complaint threads are public but ephemeral

Complaint threads can move quickly. If you only check manually, you may miss them or arrive after the useful discussion has already happened.

Keyword alerts flood you with noise

Keyword alerts can catch every competitor mention, including passing references. You need classification and scoring, not raw volume.

Complaint threads need context

A complaint thread can reveal a real switching moment, but it can also be venting. You need the source context before deciding what to do.

What you get

What IntentHunter does for you

Complaint classification

We distinguish 'this is annoying' venting from 'I'm actively switching.' The score reflects switch likelihood, not just sentiment.

Per-competitor tracking

Add each competitor with custom keywords (product names, common typos, founder handles). Each gets its own filterable feed.

Switch-likelihood classification

Response guidance can help frame the issue without competitor bashing. You decide what to do outside IntentHunter.

Competitor filters

Filter signals by competitor to look for patterns that may inform positioning and product decisions.

How it works

From setup to your first useful signal

  1. 01

    List your top 3-5 competitors

    Names, product names, common synonyms.

  2. 02

    We scan for complaint threads

    On a regular scan cadence, classified by severity and switch likelihood.

  3. 03

    Review with context

    Use response guidance as a starting point for understanding the pain, not as an auto-generated message.

FAQ

Common questions

Won't this feel slimy?
IntentHunter does not contact anyone for you. It surfaces public source links so you can review the context and decide whether any external action is appropriate.
What counts as a complaint signal?
Direct: someone naming a competitor and venting about a specific issue. Indirect: someone describing a problem in a way that maps to your competitor's known weakness. We classify both. The score tells you how confident.
Can I track many competitors at once?
Yes, eligible plans support multiple tracking profiles, each with its own competitor list and filters.

Ready when you are.

Create a project, choose the sources your plan supports, and review scored signals as scans run.